New York, January 14, 2026 – Within the prestigious setting of the Columbus Citizens Foundation in New York, Project NOVA was officially presented. This initiative is a winner of the Lombardy Region's "Collabora e Innova" call (co-funded by the European Union under the PR FESR 2021-2027 – Action 1.1.1).
Allix, as the lead company, together with partners Timelabs, Innovatech, and the CFR Research Organization, unveiled a frontier solution to the international public that merges Artificial Intelligence with the enhancement of cultural heritage.

Project NOVA: The Renaissance Goes Digital
The core of the project is the preservation and universal accessibility of a work of inestimable value: the 16th-century wooden sculptural group by Giovanni Da Nola, depicting the Annunciation. This extremely fragile masterpiece is kept in a National Museum in Italy and is difficult to transport. Thanks to the technology developed by the NOVA partnership, this physical barrier has been overcome.

A Tour of the United States: From San Francisco to New York
In the coming weeks, Italian technological and artistic excellence will be the protagonist of two exhibitions in the United States:
● San Francisco: At the Italian Cultural Institute, from next Monday until January 30.
● New York: At the Italian Cultural Institute, from February 1 to February 14.

The Immersive Experience: VR, AR, and Artificial Intelligence
The exhibition is not a simple display but a multi-sensory narrative of the sculptural group's journey: from the dramatic moment of its discovery to the delicate restoration phase and its restored beauty.
The integration of advanced technologies allows for unprecedented interaction:
1. Virtual Reality (VR): A dedicated station allows visitors to "immerse" themselves in the original church where the statues were once located (rendered inaccessible by the 1980 Irpinia earthquake) and travel virtually to their current place of preservation.
2. Augmented Reality (AR): Digital overlays show details invisible to the naked eye, revealing discoveries that came to light during the restoration.
3. Artificial Intelligence (AI): Visitors can directly query the historical and artistic context. The AI answers questions about the artist (Giovanni Da Nola), the restoration techniques used, and the socio-cultural context of the era, making the work "speak" and accessible at various levels of depth.

Statement from Allix CEO, Ivan Allevi
"With NOVA, we have demonstrated that Artificial Intelligence is not just a tool for industrial productivity, but a tool for the dissemination of culture," stated Ivan Allevi, CEO of Allix. "Bringing Da Nola’s Annunciation to the USA through digital means means protecting the original while simultaneously allowing the world to know and appreciate it." He concluded, "Finally, a thank you to the Lombardy Region for making this ambitious project possible."
Press Contact:
Roberta Gasparro
Communications Manager - Allix S.r.l.
Email: roberta.gasparro@allix.it